Around 30 exhibitors from the international photo branch and the imaging sector showcased their products at the technique showroom in the atrium of the Design Center to our 40.000 visitors. 


As the main sponsor of the LUMIX Festival for Young Photojournalism PANASONIC will showcase its wide range of LUMIX digital compact and DSLM cameras as well as their high-class exchangeable lenses in the new and forward-looking Micro-Four-Third standard.


Teaching and research, practical experience, training and internationality characterize the performance of the University of Hannover. With over 9,000 students, it is the second largest university in the capital of Lower Saxony and, with currently 54 programs at different addresses in Hanover has a widely diversified range of training opportunities. The teaching activities of the Faculty III - Media, Information and Design take place on the grounds of the World Expo 2000. The close proximity to businesses and organizations that also represent future-oriented professions, promotes a variety of contacts. Approx. 80 professors and teachers for special tasks and lecturers are actively involved in the training of approximately 1,600 students of the Faculty III.


FREELENS e.V. is the professional association for photographers and photojournalists. For more than 20 years it supports the cause of its more than 2.400 members – politically, lawfully, socially and culturally. As a founding member of the LUMIX Festival it donates the FREELENS Award, endowed with 10.000€ and honorable mentions for the fifth time this year. At its stand at atrium the FREELENS Foundation will be present as well to display their work, focusing on the support of photographers and projects in developing countries.


The Gallery of Photography (GAF) in Hanover opened in March 2014 in the Blue Hall of the former ice factory. It is operated by the nonprofit Association for the Promotion of Photography in Hanover, which also organizes the LUMIX Festival in cooperation with the University of Applied Sciences and Arts Hanover. In the beautifully restored factory building in the backyard of Seilerstraße 15d photojournalism and documentary photography is showcased exclusively. In addition to classics and stars of the genre, the GAF also shows young talents. The gallery will provide information for upcoming exhibitions and memberships in the association.


laif Agentur für Photos & Reportagen, founded more than 30 years ago and based in Cologne, is one of the leading photo agencies for photojournalism, magazine and travel photography and offers high-end services for photography. Around 400 freelance national and international photographers make their commissioned and independent works available for sale by laif. These visual resources are supplemented by collaboration with 42 international agencies and publishing syndications represented exclusively by laif in Germany.


SIGMA - the name stands for one of the world's leading vendor of top-of-the-range lenses, cameras and flash units. SIGMA offers a large selection of products for beginners, ambitious photographers and professionals.


Fokuspokus organizes photo & video courses for beginners and advanced in Hannover, Germany and Europe. Fokuspokus wants to sensitize the use of photography and show new ways to use this wonderful medium. They are characterized by the fact that they convey photography with much ease.


VISUM is an international photo agency located in Hanover and was established in 1975 by the photographers André Gelpke, Gerd Ludwig and Rudi Meisel. VISUM currently represents more than 100 photographers and works with publishing houses, advertisement agencies, newspapers and magazines worldwide.


Experience OLYMPUS with its extensive range of innovative system and compact cameras, light-strong lenses and accessories. All products will be demonstrated by their team and can be thoroughly tested.


EIZO, which means picture in Japanese, is one of the worldwide leading companies for high-end screening solutions. Besides a showcase of their products, EIZO will hold a lecture about color management and a color proof workflow from the camera to the final output medium.


Hensel is one of the leading companies for light- and flash-solutions in photography and industry. The company will present its newest products and give visitors the chance to test them at technical showroom.


Crumpler is freedom of expression; it’s the place inside your head. We manufacture perfectly designed bags and things that make getting from A to B enjoyable, sexy and functional. Exceptional creativity is at the core of our business. Crumpler develops, manufactures and sells bags and accessories for the product areas photography, IT and lifestyle.

PROBIS is your retailer for photo equipment in Hamburg, Berlin and Hanover. The PROBIS Media Solutions is an authorized distribution partner for all major camera manufacturers and offers attractive rent-, leasing- and financing options for camera equipment. Technical support, workshops and a rent-studio complete their portfolio.

As one of the world’s most comprehensive and well-stocked specialty bookshops for photography, the bookshop at the House of Photography offers a selection of more than 3,000 volumes on all areas of photography. In the atrium of the Design Center it will present the newest photo books, timeless classics and an exclusive selection of the exhibited works.

In the German Journalists Union (DJU) full-time journalists are organised as part of the labor union ver.di. The DJU will present their work at the technique showroom.

There must be a reason that clients who request highest quality – photographers, artists, publishres and institutions – travel continents and cross oceans only to have there books printed in our modest company. It's probably because of our uncomplicated and output-driven style, our special know-how and of course the good results.

Hannes Wanderer founded Peperoni Books in 2004, more than 100 books have been released since. Books by worldwide known artists as well as newcomers from Europe, Asia, Russia and the USA. No catalogues, no artist portfolios, but each an individually designed book with a topic – artistic, documentary, poetic, serial, without words or with extended text records by assorted writers. Relevant topics of contemporary history can be found as well as very personal work dealing with family and friends.

Comprehensive and competent representation: the DJV structure More and more journalists consider the DJV as their lobby. Till now, about 38,000 journalists are members of the DJV. Globally, this makes the DJV one of the largest national journalists' trade unions. It is one of the oldest and most important institutions of the International Federation of Journalists (IFJ), which represents almost 600,000 journalists in over 100 countries. The recognition of its achievements encourages the DJV to offer a more efficient on-site presence, provide optimal service and to continue in its commitment to independent journalism.

Als zweimonatlich erscheinendes Magazin für den Foto-Profi und den ambitionierten Hobby-Anwender zeichnet sich »c’t Fotografie« durch außergewöhnlich ausführliche und fundierte Workshops aus. Hinzu kommen Kameratests sowie eine vielfältige Themenauswahl rund um digitale Fotografie. Unterwasserfotografie, Lichtmalerei, Portrait-Fotografie und Gestaltung mit Schärfe sind nur einige der Themenschwerpunkte. Auf der Fototechnik-Schau haben Sie die Möglichkeit aktuelle und ältere Hefte sowie Gadgets zum Sonderpreis zu erwerben, Fachbücher zu studieren und mit den Redakteuren Fachgespräche zu führen.

Yuneec International Co. Ltd. wurde 1999 in Hong Kong gegründet und ist weltweit führend in elektronischer Luftfahrttechnik. Mit hunderten eingereichter Patente, ist Yuneec’s Kerntechnologie der Antrieb für ihre eigenen manntragenden Flugzeuge, sowie ihre Dronen und ihr marktführendes Sortiment an funkferngesteuerten Flugzeugen für den Modellbau Markt. Im Jahr 2014 stellte Yuneec den weltweit ersten Ready-to-Fly, out-of-the-box Multikopter vor. Der TYPHOON Q500 Quadcopter besitzt eine 1080p Kamera (60FPS), ein 3-Achsen Gimbal und einen digitalen 5.8GHz Langstrecken Echtzeit Videolink. Der TYPHOON Q500 verfügt über den weltweit ersten Smart Transmitter (die „ST10 Bodenstation“), welcher eine 2.4GHz Fernsteuerung mit einem digitalen Videolink mit integriertem Adroid Touch-Screen für eine easy-to-fly Plattform perfekt zur Videoaufnahme vereint.